Branding
Market research plays a crucial role in helping brand managers understand the relationship between their products and services and the marketplace.
ConStat has had the opportunity to assist many small and Fortune 500 companies with key aspects of their brand management research, including positioning, messaging, advertising, brand tracking, brand equity and determining drivers of brand choice. Whether the assignment calls for qualitative exploration or quantitative analysis, ConStat draws upon our many years of experience to help our clients understand the strengths and weaknesses of their brands and how their brands match up to the competitive offerings.
ConStat's approach is to work closely with our clients to determine the most appropriate means to capture the relevant brand-related information. This may entail qualitative research employing various techniques to "personify" brands within the competitive set, a more rigorous quantitative approach designed to measure brand perceptions and uncover key drivers of brand choice, or some combination of qualitative and quantitative research methods.
Regardless of the approach or whether the brand represents a product, service or company, ConStat has assisted many clients in assessing their current brand perceptions. These efforts have helped our clients to guide their branding strategy and brand positioning, address potential problems with their brands, and identify opportunities for building their brands in the future.