Target Audiences
The key to successful primary research is simple: Make sure you research the right audience or target market.
Any research company can conduct a study among the general public. The difficulty arises when clients want to study very specific groups and individuals. And this approach has become the rule rather than the exception in the research business.
ConStat has built its reputation on its ability to find the needle in the haystack, whether the research target is young adult users of wireless messaging or IT managers in Fortune 500 corporations. ConStat has the insight and experience to find the right target, and when we reach these audiences, we have the expertise to communicate with them effectively.
Typical ConStat engagements have focused on…
Consumer Audiences (General and Hard-to-Find):
The adoption of products and services by consumers has long been a mainstay of ConStat's work. Although some of our earliest consumer-oriented work involved the decision-making processes of residential customers selecting among alternative long-distance telephone service plans, we have also completed projects that are far afield from ConStat's traditional technology focus.
From conducting qualitative research among early adopters of HDTV to performing quantitative research tracking the buying behaviors of consumers of alcoholic beverages, from segmenting the fast-food marketplace to assessing the market for weight-loss centers, from interviewing easy-to-find Yellow Pages users to interviewing hard-to-find hardcore electronic gamers with friends using competing systems, ConStat has conducted a wide range of research studies involving the consumer marketplace in the United States and abroad.
| Consumer Audience Experience | |
|---|---|
| Wireless Communications Users | Software/Hardware Users |
| Online Communities | Health Care Coverage Subscribers |
| Online Purchasers | PDA Users |
| Users of Specific Media | Ethnic Markets |
| Beg./Intermediate/Expert Technology Users | Premium Services Users |
| Gamers | Telecommunications & Cable TV Users |
Business-to-Business (B2B) Audiences:
Although developments in personal technology often attract the most attention in the popular media, the adoption and use of technology in the business market has enormous potential for generating revenue. Because of the inherent difficulties in investigating the B2B marketplace, however, many research companies tend to "pass" on projects focusing on this audience and these technologies.
ConStat's pedigree, however, is in researching the B2B technology space. Over the past 15 years we have conducted primary research among all sizes and types of businesses, including small businesses and enterprise operations, domestic as well as multinational organizations, and hard-to reach vertical industries such as technology, finance, health care and defense.
| B2B Audience Experience | |
|---|---|
| IT Professionals & Decision Makers | Purchasing Agents |
| Health Care Administrators | Sales Associates & Managers |
| "C Suite" Executives (CEO, CFO, CIC, CTO) | Six Sigma Planners & Managers |
| Small Business Owners & Advertisers | Medical Professionals |
| VARS & System Integrators | Importers & Exporters |
| Software Developers | |
Global Audiences:
As our key clients have expanded into global markets over the past decade, ConStat has been able to meet their custom research needs by extending our research capabilities and quality processes into both established and emerging international markets. ConStat has spent years developing key partners in Europe, the Asia Pacific region and South America who share our dedication to providing the highest-quality research services.
By leveraging the knowledge of local culture of our international partners and applying our own rigorous standards to all aspects of the research process, we excel at both quantitative and qualitative international research projects, surveying both consumers and difficult-to-reach B2B decision makers using telephone, online, central location and in-person data collection methods.
| Global Audience Experience | |
|---|---|
| Consumers & B2B | Corporations |
| Europe | Governmental Agencies |
| Eastern Europe | |
| Asia/Pacific | |
| Japan | |
| Latin America | |
| Canada | |