Qualitative and Quantitative Research, or a Blend
At ConStat, the information needs of the research engagement dictate our selection of methodologies, not vice versa, and our organization can offer a comprehensive research approach.
ConStat is often called upon to conduct complex research projects that require both qualitative and quantitative methodologies. Our ability to offer both types of research at the highest level possible eliminates the need for multiple vendors. This yields a better integration of qualitative findings into the quantitative phases of a project, and often reduces the time and cost required to complete research projects.
Quantitative Services
ConStat expertly employs a wide range of data collection methods, selecting the approach most appropriate for each research project. Because we contract our data collection through a network of best-in-class strategic partners, we can offer clients an approach that completely meets their information needs, schedule and budget.
| Data Collection Methods | |
|---|---|
| Central CATI Telephone | Telephone-to-Web |
| On-site Events & Conferences | Online Panels |
| Email Surveys | Telephone-Mail—Telephone |
| Online Interviews | In-person Interviews |
Qualitative Services
"Asking for reasons and giving answers are commonplace habits of everyday life…and we are seldom disappointed if we inquire. . . . In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls."
—Paul F. Lazarsfeld, 1934
ConStat believes that qualitative research requires more than simply bringing people together around a table and asking them questions while clients watch behind one-way mirrors. In our experience, qualitative research requires a disciplined approach to learn the attitudes, beliefs, motivations and behaviors of the target audience and to gather insights that reach beyond the surface.
With this guiding principle in mind, ConStat has assembled a group of research professionals that are steeped in the proven techniques of this methodology and expert in the fields they are investigating.
| Methodologies | Techniques |
|---|---|
|
Focus Groups Dyads & Triads In-Depth, 1-on-1 Interviews (IDIs):
Online Focus Groups |
Laddering Metaphor Elicitation (ZMET) Mind Mapping User Interface Narrative Analysis |