Audience Expertise

Researching the Real Technology Decision-makers

 

Who are the real technology decision-makers? They’re the individuals who will actually decide whether or not to purchase your products and/or services.

 

As business technology evolves to play a bigger role, identifying the “right” decision-maker becomes more complex. Technology decisions have expanded beyond the realm of IT and into the lines of business themselves. Keeping up with this evolution demands a research partner who has the experience and expertise to go beyond job titles and locate the right audience.

 

We have built our reputation on the ability to identify the IT decision-makers and influencers who will meet your information needs, whether they’re mobile application developers, IT infrastructure architects, or data scientists in Fortune 500 corporations.

 

Talking to the right audiences
Finding the right audience for research requires two things: in-depth knowledge of the technology solution you’re researching, and an understanding of the business technology decision-making environment. For example, when researching a big data offering that includes infrastructure and analytics, who do you need to talk to? Database administrators, data scientists, line of business executives, data stewards, business analysts, infrastructure architects, CIOs, or all of the above? We specialize in figuring that out.

 

 

Our Audience Focus

Business Type

IT Areas

IT Decision-makers

3rd Party

Enterprise Global

Mid-market

SMB

Applications/Software

Client management services

Data center

Infrastructure

Architects

CIO

CIO-1

C-suite

Developers

Engineers

IT VP/directors

IT Workers

LOB

ISVs

Outsourcers/hosters

VARs