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Tech Experience

“Information's pretty thin stuff unless mixed with experience.” 

– Clarence Day, American author

We learn by doing. And we’ve learned a lot in the past 20 years. Our qualitative and quantitative research engagements with the world’s largest technology companies have allowed us to interact with global technology buyers across a wide range of topics, technology products, and solutions. Our history and experience allow us to understand the forces at play, along with the needs of your specific audience.

Our years of research experience in the business technology arena have provided us with the expertise to interact seamlessly with internal marketing and product teams, get up-to-speed quickly on the specifics of your technology products, and bring real-life marketplace knowledge to the table.

Our breadth of knowledge is demonstrated by the following subject matter areas we have researched:

 

Analytics

Big Data

Business intelligence & analytics

Data mining

Data science

Distributed computing models (e.g., Hadoop)

In-memory processing

Massively parallel processing

Cloud Computing

Cloud commerce platforms

Cloud hosting

Cloud licensing models

Hybrid clouds

Iaas

PaaS

Private clouds

Saas

Data Center

Appliances (database, security, analytical)

Business continuity

Converged infrastructure

Infrastructure management

Mainframes

Server software/OS

Servers

Unified computing systems ("Data Center in a Box")

Virtualization

X86 and RISC architectures

Hardware

Clients/laptops/desktops/tablets/dedicated devices

Emerging technologies

Mainframes

Processors

Servers

Internet

Browsers

E-business

Internet search

Web 2.0 and Web apps

Mobile and Wireless 

Laptops

Mobile apps and services

Mobile OS's

Mobile security

Smartphones

Tablets

Network Hardware/Software/Applications 

App development

Content management

CRM

Databases

Desktop applications

Desktop virtualization

Enterprise architecture and SOA

Enterprise Web 2.0/collaboration

ERP

IT governance and compliance

Software licensing & SKUs

Virtualization

Networking 

LAN/WAN

Network architecture (Gigabit &10GB Ethernet, Fibre Channel, Infiniband)

Network hardware

Network security

SDN

Wireless networking

Operating Systems 

Linux and Unix

Mac OS

Mobile OSes

Windows

Security 

App security

Business continuity

Data Security/DLP

DRM and legal issues

Hardware-based security (processor level)

Identity and access

Management solutions

Mobile security

Privacy

Security hardware, software, and appliances

Storage 

Cloud storage

E-discovery

Networked storage

Storage hardware

Storage software

Thin provisioning

Virtualization

Unified Communications

Conferencing

Instant messaging

IP telephony

Voice-data integration