Consumer Electronics
The use of personal technology—a category that encompasses everything from traditional consumer electronics to wireless communications, the Internet and gaming, and even involves the very way in which consumers now relate to their environment—has grown exponentially since the 1990s, and most agree it will continue to flourish.
From start-ups to Fortune 500 companies, ConStat has partnered with product development teams, marketers, and communications organizations to assist in concept testing, brand development and positioning, segmentation and channel strategy.