Media Distribution & Entertainment
The advance of technology and the advent of the Internet have resulted in a myriad of options for the delivery and receipt of media content. Cable and satellite are no longer the only options for delivering content directly into the homes of consumers. The growth of broadband Internet services and digital media PCs has opened the door for the use of computers as a source of entertainment in the home. Wireless phones, too, have recently become receivers of entertainment and information, albeit on a much smaller scale.
Since its inception, ConStat has conducted research for major cable television service and content providers. Since then, our clientele has expanded to include providers of new technologies and content in the emerging digital media, Internet, entertainment and consumer electronics marketplace. Our experience with companies in this ever-changing arena places us in a unique position to help our partners understand how consumers make decisions regarding the many media options that are competing for their time and money.